BintanGO raises US$2.2m from Investible, others, to supercharge Indonesia’s creator economy

Indonesia’s leading marketing technology platform for creators and brands, BintanGO, announced a US$2.2 million extension funding round to further empower creators and brands, as they lift their sales and engagement to new heights through live commerce.

The round included participation from Investible via the Club Investible syndicate and Early Stage Fund 2, as well as Contents Technologies, Transcend Capital Partners, eWTP Tech Innovation Fund, and other local Indonesian investors.

Investible originally invested in the Jakarta-based startup’s 2022 US$2.1m seed round. Our follow-on funding marks a reaffirmation of Investible’s belief in the exceptional team, and the potential for Indonesia’s rapidly growing creator economy.

Investible Principal Khairu Rejal commented on the growth BintanGO has seen since our initial investment, saying “Jason, Rika, Rahul and the team have demonstrated bold vision and a shrewd ability to grow their revenue and traction considerably over the past year, smashing targets along the way. They’ve continued to prove their intimate knowledge of the dynamic market and their users exceptionally well.”

The funding will help cement BintanGO’s position as the go-to platform for creator-powered marketing, enabling brands to connect with a diverse community of tens of thousands of creators and influencers.

"We are delighted to expand our services with live commerce across multiple platforms in Indonesia offering brands an unparalleled opportunity to engage with consumers, drive sales, and strengthen their brand presence with content creators. Live commerce will integrate with our existing features including creator shortlisting, campaign management and campaign reporting." says Jason Lee, Co-Founder and CEO of BintanGO.

As one of the panelist speakers at the TikTok Shoppertainment Summit in Jakarta this year, Oktorika Mandasari (Rika),Co-Founder and CMO of BintanGO, said, “Many brands and businesses in Indonesia today are just beginning to realise how live commerce can take their business to the next level.  Our Creator powered marketing goes beyond raising brand awareness to helping brands drive funnel conversions to opening new distribution channels.  

“As the largest network of active Creators in Indonesia, BintanGO allows brands the opportunity to work with thousands ofCreators simultaneously per campaign from nano creators to mega creators. From planning to execution, we provide comprehensive end-to-end solutions, enabling brands to scale effortlessly and achieve maximum impact,” she added.

Key highlights of BintanGO's expanded offering include:

LiveCommerce Enabler on TikTok: BintanGO's live commerce offering allows brands to showcase their products or services in real-time, offering an engaging and interactive shopping experience withTikTok. Brands can leverage the platform's vast user base in Indonesia to drive sales and build brand awareness, using the power of creators and live video to captivate consumers.

Multi-Platform Integration: As part of its expansion, BintanGO extends live commerce capabilities to multiple platforms in Indonesia, including popular social media channels like Instagram, Shoppee, and YouTube.This multi-platform approach enables brands to amplify their reach, target diverse demographics, and maximise their sales potential.

Collaboration with Indonesian Creators: BintanGO partners with a wide array of Indonesian content creators, who have built a loyal and engaged following on various platforms. By collaborating with local creators, brands can ensure their live commerce campaigns resonate with the Indonesian audience and drive authentic recommendations. To facilitate the collaboration, BintanGO operates [15] live commerce studios with 24/7 capabilities in CentralJakarta.  

Data-Driven Insights and Analytics: BintanGO's platform provides brands with comprehensive analytics and +50 data-driven insights in real-time, enabling them to measure the success of their live commerce and creator marketing campaigns in Indonesia. Brands can track engagement metrics, analyse consumer behaviour, and optimise their marketing strategies for greater impact and ROI.

Read Investible’s original Investment Notes.