A holistic approach to musculoskeletal, orthopaedic, spinal and sports rehabilitation

BOSIC is a sports injury clinic specialising in physiotherapy, podiatry, orthopaedic and exercise physiology. Operating from a brand new, purpose-built space in Sydney’s Barangaroo district, BOSIC offers a holistic approach to musculoskeletal, orthopaedic, spinal and sports rehabilitation.

The business was growing quickly and General Manager Sam Davison wanted to explore how they could scale to meet the needs of a growing client base and deliver a memorable customer experience. Then, COVID-19 forced the business to temporarily close its doors – a moment Sam called the ‘biggest challenge of our business journey so far.’

Using what she learned about new digital tools, Sam was able to set up a new, digital offering with her practitioners and mobile physicians. Investible was also able to connect BOSIC with senior executives at LendLease. As a result, Sam was able to share valuable insights and market her business to Lendlease employees as well as the neighbouring Westpac and KPMH employees in the Barangaroo.

“I count my lucky stars to have been accepted into this program. Despite the challenges we are all facing, the community has been so incredibly supportive. In two weeks, I shifted my business model entirely...I’ve never felt like more of a leader.”

Sam DavisonGeneral Manager / Principal Physiotherapist