Supporting Wollongong businesses to adapt, innovate and grow

Wollongong Council has partnered with Investible to provide local businesses with the education, support and tools they need to grow their business into the future. Council is pleased to announce the launch of two free programs, commencing this Spring.

Fully funded by

Wollongong City Council Logo


Primed to Thrive

For Wollongong retailers and small business owners who have been hit hard by the COVID-19 pandemic.

  • 10-week free online program
  • Approx. 1 workshop per week
  • 1-2 hours per week required
  • Apply by 6 September 2021 (link below)

Primed to Thrive will focus on empowering small business owners who have struggled during lockdown, giving them access to the tools, frameworks and strategies they need to remain competitive in today’s digital landscape.

Over the 10 weeks you will:

  • Learn and implement business best practice principles
  • Identify and address gaps in your business model
  • Develop a robust business plan ready for the future
  • Supercharge your digital sales and marketing strategies

Read the FAQ

Register Now

Thrive Program

For Wollongong local businesses who are committed to taking their business to the next level.

  • 10-week free virtual program
  • Approx. 2 workshops per week
  • 2-4 hours per week required
  • Apply by 6 September 2021 (link below)

Thrive will support up to 20 Wollongong businesses with demonstrated growth potential to future-proof their business model and explore new possibilities for expansion and innovation.

Over the 10 weeks you will:

  • Stress test and validate every aspect of your business model
  • Identify new revenue streams & efficiencies to bring into the business
  • Supercharge your digital marketing and sales strategies
  • Get connected to a powerful alumni community of experts and like-minded business owners, for advice, support and potential collaborations

Read the FAQ

Apply Now

Primed to Thrive allowed our small business to re-assess and rebuild our VR Escape Room party business during lockdown. With the guidance of the program, we were able to launch a new service allowing our business to trade, and our staff to continue working!

EnterMission MelbournePrevious Participant, Primed to Thrive

The network of people it connected us to was also second to none; I can’t imagine we would have had access to the same calibre of experts and business owners we did without this program.

Citizen WolfThrive Alumni

Primed to Thrive has been fundamental in providing me with the tools and strategies to navigate my small accommodation business through not only the issues relating to the global pandemic, but also the basics in sound business practice and maximising the power of social media.

Genesta HousePrevious Participant, Primed to Thrive

The tools, frameworks and feedback that we have been given in this program have helped give us confidence about growth and understanding how far we can go. We started thinking we would scale to another location, now we are up to 5 more and growing.

RaRa GroupThrive Alumni
Wollongong - City of Innovation

In 2019, Wollongong City Council adopted its Economic Development Strategy 2019-29 which included a jobs target of 10,500 net new jobs in the Wollongong LGA over the next decade. The strategy recognises that many of these jobs will come from local businesses continuing to expand and that Council has an ongoing role in supporting innovation and entrepreneurship
across the city.

Since the adoption of the Strategy, Council acknowledges that the COVID-19 pandemic has had a heavy impact on our local business sector introducing a period of unprecedented change and disruption. Council is pleased to launch these two targeted business support programs to support the local business community through these difficult times.

Frequently Asked Questions

When will the programs commence?

All registrants for either the Primed to Thrive and applicants for Thrive will be notified of exact timings closer to launch. Both programs will aim to commence in early September, 2021.

How do I know which program is best for me?

Referring to the criteria above, you will be able to recognise the program that best fits your needs and stage of growth. Please note that if you are not selected as one of the 20 participants of Thrive, you will automatically be enrolled in the Primed to Thrive program to access content.

Can I apply for both programs?

You may apply for both but will only be formally enrolled into one once applications close and selection for Thrive occurs. Please note that if you are not selected as one of the 20 participants of Thrive, you will automatically be enrolled in the Primed to Thrive program to access content.

How can I find out more about the programs?

We will be hosting a virtual information session for this initiative in August. All registrants and applicants will be notified once scheduled. In the mean time if you have any questions relating to the programs or which one is right for you, you may email